Becoming an intern…

Internships are extremely hard to come by and very competitive so when Eryl offered me a month placement here at Equinox I jumped at the opportunity and what an opportunity it has been.

I have to admit that before I started I thought this sounds too good to be true, they must have some awful filing project or something lined up for me… and how wrong I was. This placement has been fantastic. I have learnt so much and am writing this feeling quite sad that the month is almost over. From day one I was made to feel like part of the team and went straight to work on a variety of tasks. I really feel like I have gained experience into so many different areas of PR, experience which I am sure will be invaluable to me in the future.

From the minute I walked through the door I started organising, scanning and evaluating client cuttings which helped give me a feel for the type of clients Equinox have and the type of coverage they aim to get. It is safe to say that no client is the same and no day is either! From causing chaos in the post office with Elinor posting 15 rather large, fragile food hampers, to filming at Catnic and the BBC for the Canmol Marketing Awards with Helen , to helping run social media campaigns on Facebook and twitter, I could go on…I have been involved with such an array of assignments. The opportunity to get stuck in and actually do some writing of my own is the thing I have enjoyed the most. Writing fashion and lifestyle features based around London Fashion Week, Back to School and this season’s fashion trends as well as html mailers and copy for various websites- I even had a go at writing some press releases! It truly has been a fantastic month. A month where I have learnt a great deal and hopefully not pestered everyone with too many questions as I moved from task to task!

Being involved with Equinox Communications has proved how diverse and interesting PR is and has strengthened my knowledge that this is the career for me. They have given me that extra bit of confidence and determination to try and stand out from the crowd and succeed in breaking into this very competitive career path…well hopefully succeed anyway!